I’m Eddie Velosa, a creative copywriter with a versatile marketing background and cross-functional experience in editorial, publishing, digital media, and advertising.

Outside of the 9-to-5, I’m building two passion projects from the ground up, work that’s deeply personal to me:

  • Stimmates®: A support network for neurodivergent people and their families, helping them navigate a rigid world with solidarity and resilience.
  • Communitees™: A cause-driven apparel company spreading the love, one t-shirt at a time—because sometimes a tee is a tiny billboard for humanity.

I still work for a paycheck, and I love what I do. So here’s a look at some of that work, both published and in progress.


Performance Marketing

High-volume ad copy for paid media across Meta, LinkedIn, Reddit, Google, and YouTube. Includes short- and long-form assets, iterative testing, and data-driven messaging.

Upwork
Performance marketing sprints across paid channels. Copy, creative iteration, and rapid testing.

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Go Behind the Work
Copywriting tips worth testing.

Clicks to Conversions: Mastering Performance Copywriting
Master performance copywriting to turn clicks into conversions with compelling copy, search optimization, and data-driven strategies.
Write It Five Times: How to Get More Out of Every Draft
A simple strategy for sharper storytelling.


Content & Product Marketing

Omnichannel content strategies and full-funnel frameworks supporting organic campaigns, product launches, and crowdfunding projects.

Uber
Content strategy and messaging frameworks for Uber’s NeMo go-to-market launch.
WooCommerce
Strategic content marketing and positioning for WooPayments launch and merchant adoption.
Flock
GTM content and messaging strategy for an early-stage SaaS business collaboration platform.
Pavlok
Strategic DTC content and email marketing for Pavlok’s aversion-tech wearables.

💡
Take a Deeper Dive
Smart takes on brand, content, and strategy.

The Art of Brand Storytelling: How to Craft Compelling Narratives
How to craft compelling narratives to build emotional connection and customer loyalty that set your brand apart.
Numbers to Narratives: The Power of Data-Driven Storytelling
Discover how audience insights, personalization, and analytics fuel data-driven storytelling and marketing success.
Emerging Tech: Tap Into the Future of Brand Storytelling
How emerging technologies like AR, VR & AI are transforming brand storytelling and digital marketing.


Editorial & Public Relations

Supported newsroom and business initiatives for the Los Angeles Times, including flagship events and public affairs.

Los Angeles Times
Published articles and press releases.
L.A. Times Book Festival
Editor for L.A. Times special section.
L.A. Times Food Festival
Editor for L.A. Times special section.
L.A. Times Travel Show
Editor for L.A. Times special section.
L.A. Times Readers’ Choice
Editor for L.A. Times special section.

😂
Ctrl + Alt + Delight
We interrupt this portfolio with some personality.

Welcome to the Most Unhinged Corporate Mixer Imaginable
If brands were actual people, this party would be a total disaster.
Trapped in Despair: Confessions of a Tormented Tabby Cat
Follow the harrowing tale of a feline freedom fighter as he battles belly rubs, betrayal, and water torture.
A Farewell Forged in the Fires of Time (and Wood Pulp)
A hilariously absurd farewell to the L.A. Times, filled with wild whiskey, questionable journalism, and the legend of Night Eyes.


Brand Marketing & Custom Publishing

Managed and produced more than 80+ branded features and special sections—balancing client messaging with the editorial standards of the Los Angeles Times.

Automotive

Audi
Copy editor for sponsored editorial.
BMW
Copy editor for sponsored editorial.
Los Angeles Auto Show
Copy editor for sponsored editorial.
Los Angeles Auto Show
Copy editor for sponsored editorial.

Luxury Retail

Cartier
Editor for luxury watch magazine.
Rolex
Editor for luxury watch magazine.
Tiffany & Co.
Editor for special wedding feature.
Saint Laurent
Editor for special wedding feature.
Jimmy Choo
Editor for special wedding feature.
Vera Wang
Editor for special wedding feature.

Travel & Entertainment

Marriott
Editor for summer travel magazine.
Michelob Ultra
Editor for summer travel magazine.
Arizona Tourism
Editor for sponsored editorial.
California Tourism
Editor for sponsored editorial.
Las Vegas Guide
Copy editor for travel and ent. magazine.
Las Vegas Guide
Copy editor for travel and ent. magazine.
Los Angeles Film Festival
Editor for event program guide.
Newport Beach Film Festival
Editor for event program guide.

Education

UCLA
Editor for sponsored editorial.
Pepperdine University
Editor for sponsored special section.
Scholastic
Editor for bilingual reading guide.

Business

City National Bank
Editor for event program guide.
SCMSDC
Editor for sponsored special section.

Healthcare

City of Hope
Copy editor for sponsored editorial.
Southern California Hospitals
Copy editor for sponsored editorial.

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One More Scroll?
Check out these posts before you go.

The Power of Story: A Prescription for Humanizing Healthcare
Behind every diagnosis is a human story. By sharing patient journeys, healthcare becomes more than statistics—it becomes personal.
Soul of Service: The Power of Nonprofit Storytelling
Nonprofit storytelling can transform statistics into compelling narratives that built trust, inspire action, and drive change.
SEO Copywriting: Writing for Humans and Search Engines
SEO copywriting isn’t just about ranking—it’s about creating engaging, valuable content that serves both search engines and real readers.
B2B Podcasts: The Trust-Building Tool for Niche Businesses
Discover how B2B podcasts help niche businesses build trust, engage audiences, and grow brand authority.