High-volume output and rapid iteration for paid media campaigns across Meta, LinkedIn, Reddit, YouTube, and Google in partnership with Team Win Studios.
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“I’d like to give you many flowers because your copy got really good, really fast. I appreciate the amount of work that went into making this campaign cook. They’re going to love it.”
Copy & Strategy Highlights
- Delivered thousands of ad headlines, captions, and CTAs for static, carousel, video, search, and display formats
- Wrote platform-specific messaging for diverse business cohorts—VSBs, SMBs, and mid-market audiences, including founders, CEOs, and hiring managers
- Developed prospecting and retargeting messaging anchored in RTBs and segmented by job role and theme
- Created modular copy for creative testing—flexible across platforms, formats, and funnel stages
- Crafted offer-driven messaging for new client promos, affiliate outreach, and follow-up sequences
- Wrote campaign copy for Meet the Moment (MTM) initiatives—focused on workforce flexibility during economic uncertainty
- Developed offer-led messaging for tariff-related campaigns—emphasizing budget control and Upwork’s $200 new client credit
Sponsored Editorial
Some work is under NDA, but here is one that is public, which I wrote for Harvard Business Review.
How Flexible Hiring Models Are Redefining Workforce Resilience - SPONSOR CONTENT FROM UPWORK
Sponsor content from Upwork.
Platform-Specific Assets
- Meta (Facebook & Instagram): Character-constrained headlines and captions with urgency-driven CTAs; carousel copy and short-form video ads focused on outcomes and emotional tone
- LinkedIn: B2B content with job-role-specific targeting, emphasizing strategic outcomes and efficiency
- Reddit: Conversational, feed-native ad copy using Reddit-style phrasing and logic-driven calls to action
- Google Search & Display: SEO-driven ad sets with multiple headline variants optimized for hiring-related queries; display creative mapped to funnel stage and budget sensitivity
- YouTube (OLV): Metadata optimization for short video spots (SEO titles, character descriptions, and CTAs)
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Creator Shorts & OLVs
Supported Upwork’s YouTube creator campaigns by writing metadata, descriptions, and CTAs for sponsored video ads.
Nadya Okamoto | @NadyaOkamotoOfficial
Andrew Rea | @babishculinaryuniverse
Jack Mancuso | @CHEFCUSO
Alexandra Lourdes | @alexandra_lourdes
Alex Mazhukhin | @MrBuildIt
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