Content Marketing
Full-funnel content strategy for the launch of WooCommerce Payments, aimed at driving early adoption among merchants.
The Content Strategy Behind the WooPayments Launch
The content marketing playbook I built for WooCommerce Payments—covering the full funnel strategy, and way too many stakeholder comments.
Eddie Velosa
Director, Content Marketing
“Eddie is one of the most talented people I’ve ever worked with. He’s incredibly adept at understanding what motivates an audience and knows how to create compelling content to move them. He has a real knack for looking at things critically and challenging the norm. He never wants to do the same old thing.
Above all else, Eddie’s simply a great guy to work with. He’s the ultimate culture guy. No matter the situation, good or bad, Eddie always keeps things positive, does what’s right for his team.”
Upwork
Performance Marketing
Eddie Velosa
Uber
Content Marketing
Eddie Velosa
Flock
Content Marketing
Eddie Velosa